Bathurst Region Tourism is guided by the overarching principles of Bathurst Regional Council’s Community Strategic Plan.

Tourism activities and the priorities of the Bathurst Visitor Information Centre are informed by the Bathurst Region Destination Management Plan 2019-24 which was developed throughout 2019 including through community and industry consultation prior to being adopted by Council at its meeting of December 2019. This Plan provides a comprehensive overview of tourism and the impact and importance of the visitor economy to the Bathurst region, and identifies 104 Action Items over four key priority areas. As at January 2023, 55 of these actions (53%) are completed or underway.

DOWNLOAD THE BATHURST REGION DESTINATION MANAGEMENT PLAN 2019-2024

Accompanying the 2019 DMP as a guide to marketing priorities and budget allocations is the three year Marketing Plan for the Bathurst Visitor Information Centre (2018) which was reviewed and updated in February 2021. As at January 2023, 32 of the 39 action items of the Marketing Plan were completed or in progress (82%).

VIEW THE MARKETING PLAN 2021-23

Destination NSW has developed a network of ‘Destination Networks’ across the state. The Bathurst region now sits within the area of NSW defined as ‘Destination Network Central West‘ (DNCW). Although this organisation is not strictly speaking a marketing entity, DNCW has also developed a Destination Management Plan (2023) with broad strategic priorities. 

VIEW AND DOWNLOAD THE DNCW DESTINATION MANAGEMENT PLAN

Destination NSW has also produced a statewide Destination Management Plan which provides a series of key priority areas and themes.

VIEW THE NSW STATEWIDE DESTINATION MANAGEMENT PLAN

View the NSW Government’s Visitor Economy Strategy 2030 which sets out the Government’s strategy to be the premier visitor economy of the Asia-Pacific by 2030.

THRIVE 2030 is Australia’s national strategy for the long-term sustainable growth of the visitor economy produced by AUSTRADE.