Social Media Resources
In the past social media for businesses was a novelty, something new that could give your business an edge in attracting customers. But now days it is almost common practise to have a social media account for your business, furthermore customers expect businesses to be available on social media. This page will go into detail about best practice for business social media management and how you can make the most of your social media to attract and engage with customers. Want more help? Reach out to the BVIC team. We are happy to provide one-on-one advice and mentorship to all our tourism partners.
Social Media Best Practice Essentials
Use your social media to let people know about whats coming up
Any time you are having an event make sure to keep your social media updated. This doesn't have to only be major events, even live music or a regular trivia should be posted every time its on.
Share or re-post upcoming community events or community information
For Example
You can take advantage of local major events like the winter festival or Bathurst 1000. Share or re-post official date announcements and add your own promotion to the post. Eg, "looking forward to the winter festival, stop in our shop and pickup our special winter festival hot chocolate"
Be active on any messenger platforms you operate
If you run a Facebook, Instagram or twitter account for your business. You can reply to comments and messages left by your followers and customers. Being active in replying to them can not only help your customer relations with them, but can also helps build confidence in your business as potential customers can see past comments and know that you will look after them.
Have a social media strategy
Having a strategy doesn't have to be difficult. But some steps you should take are:
Identifying your target market (ideal customer), create a brand personality (What kind of language does your business use? What colours do you use in posts? How do you respond to people?), set achievable goals for your social media (eg. increase followers by 5% this year, or use social media to promote every event this year).
Post regularly
Figuring out when and how much to post can be a little tricky. But to get the most out of your social media you should try to make a post at least every day or every other day. Using Facebook Business Suite or other social media management tools to scheduled posts can help you manage your time and have posts ready to go throughout the week.
Find the right mix
Not every post you make has to be promotional. In fact most people will find it a bit off putting if every post you make is promotional. Take the time to make slice of life posts about your business and staff, or get engaged with local matters to engage with the community.
Share everything with BVIC
The Bathurst Visitor Information Centre has a following of over 16,000 on Facebook and 5,000 on Instagram
The Bathurst Visitor Information Centre is here to help promote the events and activities of the Bathurst tourism industry. If you are a Tourism Partner we are always happy to share and re-post your promotions and attractions.
Further Reading
Facebook Blueprint
Facebook has developed several free courses and information packages you can read at any time to improve your understanding of how to utilise social media to help you business.
Instagram Create
Instagram has some great information about how to create and grow your brand using the latest trends to build long term followers.
